Sarah McAndrew

Sarah McAndrew

Inspirit360

Revolutionising Brand Mascots: A New Era of Virtual Ambassadors and The Creator Economy
In a world where digital innovation reshapes how we connect and engage, traditional branding strategies are undergoing a radical transformation. ‘Revolutionising Brand Mascots: A New Era of Virtual Ambassadors and The Creator Economy’ delves into this dynamic shift, spotlighting the rise of virtual influencers, digital avatars, and content creators as the new frontier for business engagement. Join Sarah McAndrew as she unravels the mystery behind virtual brand ambassadors. Find out how she is leveraging cutting edge tech, including motion capture and AI, with her new startup Inspirit360 to help Cornwall365 stand out and be remembered. Discover how to be a part of this exciting new era and why it is more important than ever to nurture love for your brand.

All Sessions by Sarah McAndrew

Vendor Track 20 February 2024
11:10 - 11:20

Revolutionising Brand Mascots: A New Era of Virtual Ambassadors and The Creator Economy

Vendor Track

Sarah McAndrew